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Friday, 3 September 2010
DomainEye.com,
is the new Domain Name Portal, containing a selection of unique
products and services for identifying high quality Domain Names,
and providing its' customers with a wide range of specialist sales
and marketing services.
This web site
blows apart the myth that all the good .COM names are gone by
publishing their suite of Domain Availability Reports™
- which feature short, available domain names, many of which are
Dictionary words. Using this premium service, the site has already
helped dozens of industry professionals to discover some of the
highest value unregistered names in the Domain Name market.
In addition
to these unique reports, a wide selection of sales and marketing
tools are also available including Domain and Web Appraisal
services, a unique 'Domain Finding' service, and a growing
list of resources, positioning DomainEye.com as the leading site
for Domain Name professionals.
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Explanation
of Industry Parameters
1. TLD
TLD stands
for Top Level Domain, which are the characters after the dot.
Whilst all good domain names possess commercial value, the .com,
.net and.org command the highest revenue opportunities. Your name
will be assessed based upon current market conditions.
2. Name Length
In general
terms, short names are more valuable than long names.
3. Key Words
and Phrases
In general
terms, one word and two word domains carry more value than longer,
more complicated phrases. Common words, and phrases, are likely
to be more valuable than unusual alternatives.
4. Verbal
Test
Usually, a
domain name that is easy to pronounce, and spelled correctly,
is better for word of mouth and radio promotion and therefore
has more commercial potential. Words that have different spellings
(e.g. UK versus USA English), phonetic spellings (e.g. Z used
for S), numbers as words (e.g. 2 used for To) or unusual spellings
will probably command a lower value.
5. Visual
Test
A name that
is easy to read, is catchy, and has common recognisable words
is more likely to be remembered and therefore is easier to promote.
Names that are easy to remember, and to promote, are likely to
carry more commercial value. Words that have different spellings
(e.g. UK versus USA English), phonetic spellings (e.g. Z used
for S), numbers as words (e.g. 2 used for To) or unusual words
will probably command a lower value.
6. Trademark
If you own,
or have applied, for a registered trademark, then this could add
significant value to your web site or domain name. If your trademark
is under dispute, or you do not possess a valid trademark, then
this carries less commercial value. A free Trademark search is
included. If your domain name is similar to a registered trademark,
this could negate the value of your investment, and/or limit the
scope for developing the web site.
7. Brand Potential
A domain name
generally carries brand potential - and therefore more commercial
value - if the name portrays the service, values, and a companies
attributes within the name. For example, Travelocity.com implies
Travel and Velocity, which are powerful brand attributes, and
ValuaSys.com implies Valuation and Systems, which again carries
a lot of brand potential.
8. Traffic
In general
terms, the higher the current traffic or potential traffic, the
more commercial value that will be associated with the domain.
Established traffic can yield advertising revenues, and therefore
is an extremely important part of determining value.
9. Supply
and Demand.
This is a
basic economic principle, which we apply to the domain selling
market. For example, a high demand (e.g. 3 letter dot com) and
a limited supply increases the potential value. Conversely, if
there is less demand and an oversupply then this will limit the
commercial value of your domain.
10. Market
Potential
A long term
appraisal of the potential of the specific market sector to which
your domain name relates. For example, Mobile Communications,
Internet, Online Services would have more potential long term
value than names related to outdated technologies, or services.
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